{"id":6562,"date":"2020-03-09T08:10:46","date_gmt":"2020-03-09T08:10:46","guid":{"rendered":"https:\/\/www.tvm.co.mz\/novosite\/2020\/03\/09\/netflix-aposta-em-conteudos-locais-para-conquistar-mercado-em-africa\/"},"modified":"2020-03-09T08:10:46","modified_gmt":"2020-03-09T08:10:46","slug":"netflix-aposta-em-conteudos-locais-para-conquistar-mercado-em-africa","status":"publish","type":"post","link":"https:\/\/www.tvm.co.mz\/novosite\/2020\/03\/09\/netflix-aposta-em-conteudos-locais-para-conquistar-mercado-em-africa\/","title":{"rendered":"Netflix aposta em conte\u00fados locais para conquistar mercado em \u00c1frica"},"content":{"rendered":"

\"Netflix.jpg\"<\/p>\n

A Netflix vai apostar na produ\u00e7\u00e3o de conte\u00fados em \u00c1frica para tentar entrar no continente que pode render mil milh\u00f5es de novos clientes, tendo contratado a produtora queniana Dorothy Ghettuba para selecionar as melhores s\u00e9ries.<\/span><\/p>\n

“Estamos a mergulhar completamente no que diz respeito a \u00c1frica, n\u00e3o estamos apenas a molhar os p\u00e9s”, disse Ghettuba numa entrevista \u00e0 ag\u00eancia de informa\u00e7\u00e3o financeira Bloomberg, na qual explicou que “os africanos gostam de se ver a si pr\u00f3prios no ecr\u00e3, e \u00c1frica tem uma enorme popula\u00e7\u00e3o que quer ver as suas hist\u00f3rias apresentadas”.<\/span><\/p>\n

A Netflix come\u00e7ou o caminho para a produ\u00e7\u00e3o de conte\u00fados em \u00c1frica em 2016, quando come\u00e7ou a disponibilizar o seu servi\u00e7o no continente, antes de em 2019 contratar a equipa de Ghettuba, mas foi preciso esperar pela melhoria da velocidade da internet e pela descida no pre\u00e7o dos dados para convencer os espetadores a trocarem a tradicional televis\u00e3o num ritmo que torne o investimento rent\u00e1vel.<\/span><\/p>\n

“Nao estamos a alocar um or\u00e7amento espec\u00edfico para \u00c1frica; olhamos para as hist\u00f3rias, e damos o financiamento que uma determinada produ\u00e7\u00e3o precisa para mostrar a melhor hist\u00f3ria poss\u00edvel”, exemplificando com a s\u00e9rie de a\u00e7\u00e3o ‘Queen Sono’, que foi filmada em 35 locais incluindo Zanzibar, Nig\u00e9ria e \u00c1frica do Sul, e que conta a hist\u00f3ria de uma agente secreta sul-africana \u00e0 procura da verdade sobre a morte da sua m\u00e3e.<\/span><\/p>\n

As receitas geradas pelos servi\u00e7os de subscri\u00e7\u00e3o online foram de 183 milh\u00f5es de d\u00f3lares (162 milh\u00f5es de euros) no ano passado, mas devem subir para mais de mil milh\u00f5es em 2025, segundo um relat\u00f3rio da consultora Digital TV Research.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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A Netflix vai apostar na produ\u00e7\u00e3o de conte\u00fados em \u00c1frica para tentar entrar no continente que pode render mil milh\u00f5es de novos clientes, tendo contratado a produtora queniana Dorothy Ghettuba para selecionar as melhores s\u00e9ries.<\/span><\/p>\n

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Partilhe<\/div>
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